{"title":"My Rustic Roots","description":null,"products":[{"product_id":"my-rustic-roots-gluten-free-sourdough-starter-culture-bestseller-organic","title":"My Rustic Roots - Gluten-Free Sourdough Starter Culture - Bestseller - Organic","description":"Quality \u0026amp; Freshness You Can Trust\n\nMade with organic, non-GMO flour\nEvery pouch is printed with a batch number and expiration date\nApproximately 2-year shelf life from purchase date\nFreeze-dried for freshness and long-term stability\nMade in the USA\nIncludes our signature Baker’s Dozen (13 packets instead of 12)\n\nWhich Starter Is Right for Your Customers?\n\nOriginal San Francisco Style Sourdough Starter -Our Best Seller\nTraditional tangy sourdough flavor, beginner-friendly, shelf stable, and ideal for everyday artisan bread bakers.\nAvailable in 3 different bags.  Our Original White Bag, Our Simple White Bag, and our Purple Bag. Simply select the look that fits your location best. \n\nMature Heirloom Starter\nA heritage sourdough culture with artisan appeal and deeper traditional character. Ideal for experienced bakers and premium gift shoppers.\n\nGluten-Free San Francisco Style Starter\nOur gluten-free version of classic San Francisco-style sourdough for specialty and wellness-minded customers.\n\nSure Start (Regular or Gluten-Free)\nA fail-proof, beginner-friendly starter designed to make sourdough approachable and successful from day one.\n\nOur Baker’s Dozen Signature\nEvery starter includes 13 dehydrated starter packets instead of 12 — our signature Baker’s Dozen value.\n\nBring authentic sourdough baking to the gluten-free kitchen. Our My Rustic Roots Gluten-Free Sourdough Starter (Original Formula) allows customers to create naturally fermented sourdough bread without wheat, making traditional sourdough accessible to gluten-free bakers.\n\nThis living culture is carefully cultivated using organic, non-GMO brown rice flour and then freeze-dried to preserve its natural fermentation power. Once activated with gluten-free flour and water, the starter becomes a living culture that can be maintained indefinitely and used to bake delicious gluten-free sourdough bread, pizza crust, pancakes, and more.\n\nEach 12-gram packet contains enough starter culture to begin a new gluten-free sourdough starter at home. With proper care and regular feedings, the starter continues to grow and strengthen over time.\n\nGluten-free sourdough is one of the fastest growing niches among home bakers, and this product offers retailers a unique specialty item that appeals to customers seeking both traditional fermentation and gluten-free baking options.\n\n\nWhy Retailers Love It\n\n• Serves the rapidly growing gluten-free baking market\n• Shelf-stable product with a small retail footprint\n• Strong margins and easy add-on item\n• Pairs well with sourdough tools, bread bags, and baking kits","brand":"My Rustic Roots","offers":[{"title":"Default Title","offer_id":44621232308266,"sku":"MRRGF","price":11.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9589\/7898\/files\/1e120aa9daf7c0d1ea8b49a3376e42fa5e1c4b84c1e38798663359c76db9a619.jpg?v=1785152068"},{"product_id":"my-rustic-roots-organic-non-gmo-freeze-dried-sourdough-starter-12-gr-new","title":"My Rustic Roots - Organic Non-GMO, Freeze Dried, Sourdough Starter. 12 gr NEW","description":"IMPROVED PROCESS = Amazing Results!\n\nQuality \u0026amp; Freshness You Can Trust\n\nMade with organic, non-GMO flour\nEvery pouch is printed with a batch number and expiration date\nApproximately 2-year shelf life from purchase date\nFreeze-dried for freshness and long-term stability\nMade in the USA\nIncludes our signature Baker’s Dozen (13 packets instead of 12)\n\nWhich Starter Is Right for Your Customers?\n\nOriginal San Francisco Style Sourdough Starter -Our Best Seller\nTraditional tangy sourdough flavor, beginner-friendly, shelf stable, and ideal for everyday artisan bread bakers.\nAvailable in 3 different bags.  Our Original White Bag, Our Simple White Bag, and our Purple Bag. Simply select the look that fits your location best. \n\nMature Heirloom Starter\nA heritage sourdough culture with artisan appeal and deeper traditional character. Ideal for experienced bakers and premium gift shoppers.\n\nGluten-Free San Francisco Style Starter\nOur gluten-free version of classic San Francisco-style sourdough for specialty and wellness-minded customers.\n\nSure Start (Regular or Gluten-Free)\nA fail-proof, beginner-friendly starter designed to make sourdough approachable and successful from day one.\n\n\nSkip the wait and start baking with confidence. Our sourdough starter is grown to full strength before being gently freeze-dried to lock in its activity, flavor, and wild yeast biodiversity. Once you rehydrate it at home, it quickly springs back to life—ready to give your bread a beautiful rise, rich aroma, and authentic sourdough character.\n\nUnlike fresh starters, freeze-drying ensures long shelf life and easy storage without sacrificing the integrity of the culture. That means you can keep it on hand, travel with it, or gift it, all while knowing it will revive into a vigorous, reliable starter when you’re ready to bake.\n\nPerfect for both beginners who want a forgiving starter and experienced bakers who demand consistency, this is sourdough made simple—without compromising on tradition.\n\nIngredients: Organic Non GMO Flour, Mineralized Water;","brand":"My Rustic Roots","offers":[{"title":"Default Title","offer_id":44621232341034,"sku":"MRR12NEW","price":11.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9589\/7898\/files\/91f8bdaee4746cbc2f6e9815c58c07681f187733c86fa7fc5a777958892f9fd9.jpg?v=1785152071"}],"url":"https:\/\/thecrunchyshop.com\/collections\/my-rustic-roots.oembed","provider":"The Crunchy Shop","version":"1.0","type":"link"}